Our story

The problem was obvious. The solution wasn't.

Every organization we've worked with has the same problem. The knowledge exists, but the people who need it can't find it fast enough. Documents scattered across drives. Procedures locked in binders. Critical answers trapped in the heads of people who might not be available.

Southport AI was built to fix that. Not with another tool people have to learn, but with products that work the way people already think. Beacon gives your team instant, cited answers from your own documents. Scout gives your website visitors the same intelligence, with lead capture and handoff built in.

Headquartered in Kenosha, Wisconsin, Southport AI is backed by decades of combined expertise in managed IT services, cybersecurity, marketing strategy, and business operations. Not a startup experimenting with AI. Operators who've spent careers helping businesses work smarter. And built the tools to prove it.

Our principles

What drives us.

Accuracy over everything

If the answer isn't right, nothing else matters. Every deployment is tuned until it's reliable. No shortcuts. No guessing. Just the right answer, every time.

Privacy isn't a feature

It's the foundation. Your data stays yours. Your documents don't train models. Your knowledge never leaves your environment. That's not negotiable.

Simple beats clever

The best technology disappears. If your team has to think about the tool, the tool isn't good enough. We build things that just work.

"
We're not building AI for AI's sake. We're solving the problems we've watched businesses struggle with for 20 years.

20+

Years in technology and business operations

100%

Private infrastructure for every client

0

Per-seat fees. Ever.

Leadership

The people behind the platform.

MC

Matt Carlson

Chief Executive Officer

DC

Danny Carlson

Chief Financial Officer

JH

Jennifer Dooley-Hogan

Chief Marketing Officer

JH

John Hogan

Chief Growth Officer